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How to Build an Online Store in 11 Step - Squarespace

Right now, I need a website that not only shows off photography, but also shares recommendations for my favorite products, has an awesome storefront, is easy to navigate, and also has a way for my followers to connect with me.

For those of you who started selling merchandise on your website, you definitely need an online store that is not only easy to navigate but also shows off my products in a premium way and explains that the proceeds from selling my products go to some of my favorite charities. and Squarespace is the perfect all-in-one platform to show all of this.

Right now, I need a website that not only shows off photography, but also shares recommendations for my favorite products, has an awesome storefront, is easy to navigate, and also has a way for my followers to connect with me.

For those of you who started selling merchandise on your website, you definitely need an online store that is not only easy to navigate but also shows off my products in a premium way and explains that the proceeds from selling my products go to some of my favorite charities. and Squarespace is the perfect all-in-one platform to show all of this.
How to Build an Online Store in 11 Step
Your website should be an extension of you and feature everything you want to show your audience. If you're looking to jump into online commerce, you absolutely need an online store that allows you to sell your products while representing your style, brand and vision to the world.

This is why Squarespace is perfect for my online store. You want a website that provides an overview of who you are and what your brand is while allowing you to sell your products, update inventory, manage orders, stay in touch with your audience and track the data provided by Squarespace analysis about my website.

Squarespace offers all of these tools and more and it all starts with choosing the right template. Squarespace offers such beautiful templates to get started, that no matter what industry your business is in, they have the perfect template for you.
If you head over to squarespace.com/templates/online-stores, you can see for yourself.
The template is just a starting point and if you decided later on that another template fits your online store slightly better, you can easily switch at any point.

how to create an Index Page feature from Squarespace:

  • Navigate to your home menu and click Pages.
  • Click the plus icon and then click Index.
  • Give your Index a title and hit enter.
  • Hover over the Index and click the gear icon to adjust the Index's page settings.
  • Within the page's panel, click the plus icon within your Index.
  • Here's where you add any images or blocks that you want to show your visitors from the moment they land on your site.
  • Within my homepage Index is an Image Block for A Woman's Worth. 
  • An Image Block, uploading a photo and selecting the Overlap feature in the Design tab.
  • A button was added that takes the visitor directly to my online store.
So the index can act as a preview for the larger features of the site. Site Styles, also known as the Style Editor, is a great tool to learn early on so the tone of your site is established, allowing you to focus on the content of your site later.

Choosing the right template gets you started but tweaking elements in the Site Styles panel is where your website really starts to come to life. For example, I really wanted a classical looking font for my logo and other places across my site.

That's why the font Minerva Modern was chosen. I think it looks like the spread of a fashion magazine while keeping everything simple and stylish. What's better is Squarespace makes it easy for users to navigate quickly to the elements they want to change.

When your name is clicked, the design element appears in the panel so I found it faster. Now the element is clicked, adjusting the font size is very simple and easy. Be sure to explore Site Style when building your website.

Now once you get the hang of Site Styles, you can make changes to other elements of your site's appearance. You can copy and paste certain colors to make sure the color scheme is carried across the site. Just so you know, different templates offer different options in the Sites Style's panel.

How To Build an Online Store 

Squarespace makes it very easy to add products to your online store. It doesn't matter if you're selling a physical product, digital product, service product, or even a gift card. Squarespace has you and your business covered.

The following below is how to Build an Online Store in 11 Steps:

1. create a products page to display all of the items you plan on selling.

In order to do this, in your home menu, click Pages and then click the plus icon to add the Products page. Select Products from the menu. Give your Products page a title and then hit enter.

add it directly to the Product page, which we will do but you can also add it to the Inventory panel which we will discuss in just a little. 

On your product page, click the plus icon and select what product it is. Because my site sells T-shirts, this is a physical product.

In the next window, you can provide all the information about your goods in one place to make it ready for sale. On the item tab, you can add a picture of your product, title, price, and description.

2. upload multiple images for the product.

 Within this window, you can add Tags and Categories to organize all of your products. This way, visitors can navigate to other items you sell by clicking on a category navigation link or by searching for a tag.

3. social media accounts attached to you or your business.

Squarespace allows you to connect your social media accounts on this window so whenever you add a product, all of your followers know it immediately.

When you're ready, you can hit save and publish. Once published, this sets the product as available for purchase. 

4. It is helpful if you have more than one product page at this point

Just like before, in the home menu, click Pages and then click the plus icon to add the Products page. Give your Products page a different title and then hit enter.

Now go back to the home menu and click Inventory. This is a great tool to manage all of your inventory across your entire store.

Click on add product and select which product page your product will be added to. Just like before, all you need to do is follow the steps and fill out all of the information about your product.

5. Mailing List option to checkout

Even though Squarespace makes it easy for your customers to checkout, I wanna go over a few things really fast so you're aware of the options you have at your fingertips. You can add a Mailing List option to checkout so customers can stay subscribed to any updates about your business.

You can enable Express Checkout. This way, a customer can go directly to checkout on each item, rather than adding it to a cart. You can even change where your customers are directed on your site if they click the "Continue Shopping" link.

To make sure everything is working properly and to get an idea of what checkout will be like for your customers, you can go into Test Mode. In your home menu, click Payments.

Click on Test Mode so the toggle is on and then click Save. When you add a product to your cart and go to checkout, Test Mode will appear in the banner and a test credit card number will automatically populate. 

Orders panel. When you're done, go back to the home menu, click Settings, then Payments, and Test Mode to make sure to click the toggle off.

Then click Save. Each time a customer orders something from your Squarespace online store, you'll get a notification via email or you can download the Squarespace commerce app to get push notifications to your phone.

6. manage your order

Go to Home Menu and click Commerce, then click Orders. Once you find the order, click to open it. When your order has been sent, you can hit Mark Fulfilled. Squarespace offers an automatic email option to send to your customers, notifying them that the order has been fulfilled.

To do this, leave "Send Order Fulfilled Notification" checked and the email will be sent immediately. If the order is a physical product, this is where you can include a tracking number so your customer knows when to expect delivery.

7. Squarespace offers their users super detailed information about the visitors that come to their website and how they interact with your online store. The data that Analytics provides can help target new audiences and help maintain the audiences that are already coming to your site.

One of my favorite things is clicking on Geography so I can see where visitors are based and this lets me know just how far the Aja Dang brand is reaching in the world. You can increase your website's visibility by using Squarespace's Search Engine Optimization, also known as SEO.

about it is what terms or keywords would you use when looking online for something specific and then work from there. Once you have a list of keywords that could drive traffic to your site through a search engine, consider placing them naturally in text that provides relevant details about the site.

Go through the necessary steps to complete the order and you can then see it in your Click on Test Mode so the toggle is on and then click Save. When you add a product to your cart and go to checkout, Test Mode will appear in the banner and a test credit card number will automatically populate.

Orders panel. When you're done, go back to the home menu, click Settings, then Payments, and Test Mode to make sure to click the toggle off.

8. A good way to think about it is what terms or keywords would you use when looking online for something specific and then work from there.

Once you have a list of keywords that could drive traffic to your site through a search engine, consider placing them naturally in text that provides relevant d. etails about the siteIf you are a business selling online and in a physical location, make sure you list your business address on your site.

You can do this in more than one way. The first is through Map Blocks. On a page, click an insert point and select Map from the menu. From here, a map displays. This allows you to add an exact address which is represented on the map shown.

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You can also add your business address through the business information window. Go to the home menu, click Settings, and then Business Information. From here, you can add the name and address in the fields provided.

The address added here will appear in your order emails sent to customers. Incorporating social media into your Squarespace site is very simple. It's great to add an Instagram block to my page so whenever I upload something new to Instagram, my website is automatically updated without me having to manually add a photo.

10.  head on over to your home menu

The first thing you'll need to do is head on over to your home menu and click Settings. Click on Connected Accounts and then Connect Account. Select Instagram from the social accounts menu and from there, you'll need to login using your Instagram username and password. Just so you know, you can do the same thing with your Twitter, Pinterest, Tumblr, LinkedIn, Facebook and even Snapchat accounts.

The first thing you'll need to do is head on over to your home menu and click Settings. Click on Connected Accounts and then Connect Account. Select Instagram from the social accounts menu and from there, you'll need to login using your Instagram username and password.

Just so you know, you can do the same thing with your Twitter, Pinterest, Tumblr, LinkedIn, Facebook and even Snapchat accounts. Once you have your Instagram account connected, go to the page where you want to feature your Instagram photos. Select an insert point and scroll down the menu to Social Blocks.

There, you select Instagram and click. Squarespace has done a great job of giving options for how these photos are displayed. In the Design tab, there are four options: Slideshow, Carousel, Grid, and Stacked. Let's say you want your visitors to go directly to your social media pages instead of viewing them as blocks on your site.

11. Upload or add your image in the window

Upload or add your picture in the window and then click the Design tab. Scroll to the Click-through URL and add the URL link you want directed to your visitors. If you want the link to appear in a new window, make sure you click the "Open in New Window" option.

Click Apply and now the photo that you added to your site is active. There she is! Believe me, I know building a website might look very intimidating but during this process, I want you to have fun and I also want you to know that you can build the website of your dreams.

You just need to play around with some Squarespace features to get there.

Thank you for reading. See you later.
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